Smartphone Manufacturers: Bashing Each Other: They Will Go to Any Length for Better Sales of Their Phones!

Have you noticed the tech CEOs and top executives are constantly engaged in bashing the competitors’ products? Our favorite tech companies and their executives badmouth the competitor products almost all the time, especially when the competitor is winning on several aspects. It is not peculiar, but quite a bit distasteful (on the part of the bashing company) considering that the winning company not only bashes back, but enjoys being silent in a debonair sort of way.

BlackBerry & Apple


One of the recent so-called opinions was from Thorsten Heins, CEO, BlackBerry, about—the obvious competitor, Apple iPhone.

Australian Financial Review conducted a minor interview with Heins, in what he mentioned this:

Apple did a fantastic job in bringing touch devices to market … They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that.

History repeats itself again I guess … the rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old.

What you can notice is that the CEOs are not basing their opinions on lies. They are definitely either too subtle about the device they are bashing or speak the truth in a mild way accusing the other guy.

Apple & Samsung


Apple has been really shaken to the core by the release of Galaxy S 4. Senior VP of Worldwide Marketing in Cupertino, Phil Schiller was very disturbed by GS4, it seems. He tweeted this:

That link from F-Secure he mentions in the tweet gives us some unsettling results about Android’s security. Here is a graphic that explains it.

mobile OS threat statistic


That is the statistic of threat families and variants identified in 2012 year end by F-Secure. One other thing that IDC identified is that about 70 percent of all mobile phone shipments in 2012 belong to Android, while only 19 percent belongs to Apple. It looks as if the more the phones the more the threats, something similar to the whopping number of security threats targeting Microsoft Windows for nearly two decades of dominance in desktop operating systems market.

Android is being targeted by the malware developers, and you really have to have one of these security apps installed.

Phil has taken care to show us this particular PDF. One thing that escapes one’s attention is the fact that this particular report was published back in December, and it is no longer news. Check this Google index snippet we found:

article publication date from Google


Why was Phil sharing that document right about a week before the launch of GS4? Not stopping there, On , right on the day of release of iPhone’s biggest threat, Schiller told to WSJ this:

Android is often given as a free replacement for a feature phone and the experience isn’t as good as an iPhone.

He didn’t stop there, on a separate interview with Reuters, on the same day, he said this:

With their own data, only 16 percent of Android users are on year-old version of the operating system. Over 50 percent are still on software that is two years old. A really big difference.

HTC About GS4


HTC was also seemingly disturbed about Galaxy S4’s launch, considering the fact that GS4 could outsell HTC One and remain on top of business, keeping HTC’s profits down despite their coming up with an equally great smartphone.

HTC President, Jason McKenzie appeared glad because he believed HTC has a better product than Samsung. If so, there is no reason for these comments from him, told to CNET:

Watching the presentation, it looks like they invested a lot in marketing instead of innovation.

HTC’s bashing doesn’t end there. In another interview, the Chief Marketing Officer of HTC, Benjamin Ho told:

With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung’s new Galaxy pales in comparison to the all-aluminum unibody HTC One. This is more of the same.

HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy. Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.

That is actually true, and it is almost time for me to put HTC One up at a spot in our list of most durable smartphones.

In Conclusion


It is definite that the release of Galaxy S4 has shaken several pillars. Every smartphone manufacturer and their mother has watched the show that Samsung put up in New York, and they are feeling heavily daunted. It is up to them to find a way to gather sales for their devices.

One or two specific aspects worth mentioning are these. First of all, Apple’s allegation of Android’s security threats is based on facts. Android does have more threats than any other smartphone operating system. It however is probably not going to deter people from purchasing Android devices. Look at the specific example of Windows vs. Linux and Mac OS X. For the better part of the last two decades, Windows did dominate the desktop world despite being the most erratic OS with many, many security threats.

Only one way that Apple can counter Android evolution is by coming up with better hardware, a thing that we have been asking them to do for quite some time. Apple doesn’t provide with iPhone a number of features that Android phones provide easily—NFC, USB-on-the-Go, etc. BlackBerry is almost the same. These platforms lack a number of things that Android provides, and yet they somehow want to command premium prices. The business model is either bound to fail or succeed. You know the luxury smartphone market still has customers.

HTC One is a great device, something that HTC should be proud about. Still, they are worried so much about GS4. There are a few aspects that GS4 rocks in, such as the screen and a number of Samsung-supplied apps. HTC probably doesn’t have a software division as vast as Samsung’s to come up with a lot of ideas that would differentiate its phones. However, it doesn’t mean the device is bad.

An important point that I will elaborate on an upcoming article is that the tech companies can do a lot better than badmouthing the competing products. These strategies have backfired more often than not. One thing that they can do is come up with good products with great features at good prices. Any company that is struggling should innovate badly to stay on the market; if not, it would be too late when they realize their mistakes.

An Addendum


Here’s a tweet I had posted on 14th: LG is spooked:

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