Getting the most out of advertising with Facebook

Let's face it, whether you accept and embrace the fact or not, social media is making a larger impact on our world every day. It’s more than just posting selfies and liking photos and statements of friends, it is now a common way of increasing business and expanding your name and product.

 

Facebook is by far one of the most popular social media platforms and offers more potential and options concerning advertising than you may realize. Facebook is no longer just something the kids are doing.

 

page-post-engagementThe Director of Search and Social with DealerOn, Greg Gifford, recently gave a presentation to help inform and educate those in attendance at Brighton SEO. During the presentation, Gifford gave a descriptive evaluation of the options Facebook has to offer when it comes to advertising and how they can be used to increase business.

 

During the presentation, Greg discussed how Facebook was once known as “the drunk guy who showed up late to the party and annoyed everyone.” Things have changed as Facebook is now considered “the cool mofo that everyone wants to party with in social advertising.”

 

This happened by Facebook using its popularity to develop an advertising platform that is both cost-effective and productive. Due to the fact that almost everyone has Facebook on their mobile device and uses the app in order to pass time and stay in touch, it simply makes sense to have your brand advertised and available through the platform. We will start with the basics and work our way through the available types of advertising made possible through Facebook.

 

Page Post Engagement

 

This is one of the most popular types of ads on Facebook. This will help increase the reach of your content while working with both published and unpublished posts.

 

Page Likes

 

This is another option that is popular with Facebookers. However, the popularity of this option is not always demonstrated by its success. If proper engagement and targeting methods are not being used, money may end up being wasted by building an audience that isn’t focused on your purpose or goal. Before investing too much in this type of advertising campaign, make you are being as productive as possible with your comments and the likes and shares of the page.

 

Clicks to website

 

If one of your main goals is increasing the traffic that visits your website, this can be a productive type of advertising. It is also a great way to drive your audience to a specific landing page or begin promoting a certain campaign.

 

Website conversions

 

conversion-optimizationThis option requires the installation of a tracking pixel to the site in order to determine the number of your sites visitors that ended up making a purchase as a direct result of a Facebook ad. This option is a great way to generate both leads and e-commerce.

 

App installs

 

This is a great option and opportunity for any brand looking to promote an application. It can lead users directly to their app store, making the ad both effective and productive.

 

App engagement

 

This will allow you to take the promotion of an app to the next level.. You can use app engagement in order to connect with users who already own the app, in effort to increase the engagement of app users.

 

Offer claims

 

Once you have made an offer available through your facebook page, this type of ad will give you the ability to drive more users to your Facebook page, giving you an opportunity to increase the number of participants.

 

Video Views

 

Video is now a dominating trend with Facebook users which makes this option both attractive and popular. This type of ad will assist video producers to promote the content they have created directly to the audience that is most relevant to the video.

 

Local Awareness

By using a set location to advertise on mobile devices, you can build the local awareness of your brand and can help a local business become more successful than local competitors. This is a great way to build the name of your business in the community you are in and can lead to not only new visitors but also repeat customers.

What Is the Role of a Firewall, and How Does It Secure a Network From Unsafe Traffic?

To understand firewalls, basic understanding of how networks function is requisite. Deep down, how do the packets of information that you send reach the intended receivers? How do the messages intended for you reach you safely? And how does it all function like clockwork? Let's understand the basics of firewalls and see how a firewall secures the traffic in and out of a network.

Consider this scenario for getting an understanding of how firewalls work. Say, you open up your browser to book a flight ticket for your upcoming vacation, and your computer is conveniently insecure without a firewall. Let's say you come across an intriguing email that gives an offer you can't refuse. You open the email and click a link, and bam! An unwanted piece of spyware is installed on your system. The spyware then proceeds to sit on your system tray, hidden from your eyes, tracking the keystrokes you make, reading the top-secret files you have, and looking for potentially rewarding information, such as your credit card number.

The spyware, once it obtains the necessary information, opens a tunnel to its creator, passing all the relevant information it receives - silently. You may realize that someone else has your bank passwords or your credit card number after you get your hands on the next statement, and by then it will all be too late.

The role of a firewall is to essentially block this kind of anonymous installations, tracking, and hacking attacks.

The firewall protects your computer from hackers, malware, and viruses. It allows only the benign traffic to pass through, protecting the important data you have on your computer.

So, how does a firewall work? How tangible is it really is? For a home computer, a firewall can be as intangible as any regular software application. It resides on your hard drive and runs on your RAM, providing real-time protection. However, there are also hardware firewalls.

Hardware firewalls come packed in broadband routers similar to the one you use at your home. Hardware firewalls are generally used by businesses and are effective out of the box. They are used to protect the entire range of machines in a network. Software firewalls on the other hand are mostly intended for individual and home users who do not have a large network to protect.

Unified Threat Management

Unified threat management (UTM) is a new paradigm in enterprise security that includes all products required for the security of a network-intrusion prevention, antivirus, anti-spam, load balancing, content filtering, etc. A UTM solution is essential for businesses of all kinds that deal with data and computers. There are a large number of UTM solution providers in the market, including Cisco Systems, WatchGuard, Cyberoam, Fortinet, Sophos, Comodo, among others.

What Qualifies as Unsafe Traffic?

As we have gained an understanding of what a firewall essentially is, let's delve into what is typically unsafe traffic and how you may come across it.

The threats you may come across while you're online can be in ten prominent forms as detailed in the table below.

Threat Key Characteristics Sources
Virus Copying itself by attaching itself to applications File downloads, email attachments, USB drives, CDs, DVDs
Worm Standalone program, spreading itself through emails and other means USB drives, rogue websites
Trojan Non-self-replicating; carries out specific actions and opens a backdoor to the creator Rogue websites, file downloads, USB drives, emails
Spyware System monitoring, data gathering, keylogging, installs by deceiving the user or through software vulnerabilities File downloads, advertisements, emails, rogue websites
Adware Automatically displays vexing advertisements Through software downloads, cloud services, mobile apps, etc.
Rogue Security Software Masquerades as genuine security software and compromises the system, demands ransom for rectifying the damages caused Social engineering, advertisements, frauds, rogue websites
Spam Unsolicited & undesired data in large quantities, acts in denial of service Email, web traffic
Phishing Attempts to fool users into providing sensitive information by mimicking genuine services Email, websites
Pharming Redirects genuine traffic to rogue sites to steal sensitive information Hacking, hijacking genuine domains and ISPs
Keyloggers Resides in the system as a hidden process and listens to the keystrokes, transmits logged keys to the creator Rogue applications, downloads, websites

As we understand what qualifies as security threats, it's your primary responsibility to steer clear of such threats. A firewall is an essential piece of software that will help you fight all of these threats. You need to install a good firewall on your computer in order to secure it perfectly. If you want to know about the best of firewalls, please visit a security software review service such as AV-Test.org.

Keep your firewall updated by connecting to the Internet and turning the firewall's auto-update function on. The automatic update will keep your security software up to date on the latest threats and will continue to protect your computer.

Digital Marketing Done Properly in the New Age

I suppose it’s coincidence that this post appears almost exactly one year after Blue Bugle went sort of inactive. Today, the blog doesn’t enjoy as many readers as it once used to. This unfortunate thing is due to my hectic schedule in my new day job as senior content writer for an organization called MSys. This job gives me more opportunities to explore the separate aspects of the digital marketing domain. In the past, all we used to do was promoting our blog posts through social media at random thereby trying to gather as many visitors as possible. You never studied the prospects, the market, or the social channels you promote your stuff to.  Most of the SEO companies out there prided themselves in creating spammy blog comments to create links to client websites. Needless to say, most of these plans never worked or had less positive impact. Now, if you follow the same spammy activities, you are sure to get a ban at best.

I had to come up with a new marketing plan for MSys that incorporated careful study of the market, ways to approach customers in a more efficient manner, ways to promote our site on search engines, and ways to promote our stuff to social media. This plan involved several steps, and it somehow taught me new ways to become effective in search engines and social media. This post is an afterthought of this marketing plan.

Let’s take a brief look at how digital marketing emerged in the last decade. This is essentially a brief history of SEO and SMO too. First of all, the basis of digital marketing is a website. Today, a company cannot survive without a website, can it? Even small-time bloggers like us have prolific websites; so, a company does indeed need a website. It has to be properly designed for clients to get an idea of what the company is into.

Website Design

In the ‘90s and the first part of the last decade, you simply cannot find really good-looking websites unless they belong to the biggies. Go to the (random018) and look at some of the websites they had back then. I wanted to see the transition, so I took a look at a really well designed modern website and went back to the beginning of the millennium to see how it used to be. Here’s it. I am sure everybody would agree Apple has a really good-looking website. Here is its site back in 2000—Feb 26 to be exact (the date is visible right above that hot news ticker).

See how awkward the website used to be back then. It’s quite apparent that the design standards have changed drastically in the last few years. Today, the most important part of web design is responsiveness. The main reason why a website has to be responsive is because it gets viewed on all kinds of devices today. One of your customers views your website on his iPhone, while another group views it on a tab twice the size, like the iPad. A website has to scale up properly to display without anomalies on all kinds of devices. It is one of the primary requirements of digital marketing today.

It’s also important that the website be rich with content, multimedia elements, and interactivity. Interactivity is one aspect that the web has quite evolved on. Technologies such as JSON, Java, and Python have been behind those buttons, text boxes, and tabs.

The point is, such unprofessional, ad-studded websites could work back then, but they no longer can. Professional websites look cleaner and simpler today, and most of the startups have such long, filling landing pages, which are such a pleasure to look at. They also load faster. So, the first thing of digital marketing: you need a website that conforms to the best professional standards today. It also has to be properly updated based on the changes in industry standards.

Social Media Presence

Before we check about the search engine optimization part, let’s check out the social media. It has recently become the most important aspect of digital marketing. Back in 2000, do you know which social networks were popular? Probably the first ever social network was Friends Reunited, which started operations in 1998 in the UK. Then in 2000, another social network started operations; you may have heard about it—Friendster. Friendster is the precursor to all these other social networks—MySpace, Orkut, and Facebook. In 2003, briefly MySpace became the most popular social network in the world, and it stayed so until Facebook surpassed all social networks by 2007.

Then the refinement of social media happened, which proved to be a very useful thing for digital marketers. For instance, instead of having three social networks—Friendster, MySpace, and Facebook—for the same thing, we have only one that caters to all needs. And Facebook is far more feature-rich than it used to be. It’s also being developed continuously. Twitter came then, and it soon became the social network for celebrities.

Then it was time for social networks for specific purposes: LinkedIn branded itself as a professional network; while you could share any stuff on LinkedIn, this branding somehow forced professionals to share professional stuff on LinkedIn. Then Google+ became the social network of choice for all sorts of businesses and online content creators. Google Authorship is something you need to read and research about. There are also specialized social networks such as GitHub for programmers and DeviantArt for artists. As a first step of popularizing yourself on social media, identify all the social networks where you can make a presence for your company, and then start working to create a stable presence.

Content Marketing

For digital marketing, content is the most important aspect, is it not? Creating and sharing useful content may be a difficult thing for a small organization with one or two content writers. How can then such an organization excel in content marketing?

One way is analyzing the requirements. Why do you do content marketing? For most marketers, it is to generate more social followers and website traffic. Now, you simply ask the question. What sort of content is especially important to gather followers? The simple formula is analyzing your potential clients and their requirements. In case of my company, the clients are looking for a vendor in storage and cloud sectors. We simply have to identify those clients and share some content already published by them through our social channels. These activities should prompt those companies to follow us. Another aspect that will help you directly network with the decision makers of any company is sharing the content published by the decision makers through your social channels. Also, try to come up with conversations with these people—constructive criticisms may be one way to go.

By sharing others’ content, you have two major benefits: you keep your social media profiles rich with content; you gather interest from the actual content creators, prompting them to follow you. This, however, doesn’t create any traffic advantage to your own site, so it has to be done sparingly and with careful planning. In general, it goes without saying that every piece of content that you create on your website has to be properly shared on your social profiles.

When you create content, give maximum care. There is a way to come up with unique content. It’s research. Unique content is the staple food of digital marketing. Even today, article marketers are creating thin content by copying or rewriting content from other websites. This practice will only get you in the radar of the search giant. So, refrain from this. The recipe of creating unique content is research and asking the right questions. Come up with a unique topic and a unique perspective on that topic. This will give you the incentive to write well. Also important are the grammar, punctuation, and style of your writing. Present your articles with multimedia and interactive elements on a well-designed, approachable website. This is the key to successful content marketing.

Smartphone Marketing

Today, mobile marketing has to be smarter after smartphones surpassed feature phones. There is a large number of mobile marketing tools you can find. Android and iOS devices are with millions of people—millions of prospective customers. Simply speaking, mobile marketing is one of the cornerstones of success today. Identify the best tools you can use for your marketing requirements. A few of them include Swipely, MailChimp, Yelp, Foursquare, etc. You also have the capability to target your potential users through social media apps for these mobile platforms. You need a full-fledged plan to target the smartphone users better.

Search Marketing

Now, SEO is one of the most important aspects of digital marketing. Every website is planned and built to make it rank high on Google. There are a number of on-page and off-page factors that you do to make a website relevant for a search query. This post doesn’t go into the details of these aspects. Only one thing is important when it comes to SEO. Look at your website and ponder whether it’s the best website for a search query that you are targeting. Every time a person searches for a particular keyword, a few websites come up on the first page of Google. Most of these pages provide maximum information and relevant content to the searcher. When this happens, the searcher is likely to stay longer on the website, check out other pages, and share the content on social media. These activities can be facilitated by improving three major aspects of your website: the loading time, the content structure, and the design.

In SEO as well as paid search marketing, you have to present a well-designed, content-rich website, because otherwise Google will never let your site rank on its search. Some people may think they can come up with a spammy website and pay Google to rank it on paid search results. It’s simply not going to happen, because for paid search also, Google has a number of content and structure guidelines which must be followed.

Conclusion

It’s easy to do digital marketing if you follow three important principles: provide value, do not spam ever, look at your work from your prospective customer’s perspective. The third rule of thumb will give you a huge number of opportunities to improve your online presence. The design aspects, social media content, descriptions, keywords, etc., can be tweaked much better in this way.

Technologies on Smartphones That You Should Look For

NFC

Near Field Communication has always been regarded as a cutting edge technology. You can’t throw a stone now without hitting an Android device with NFC technology. It is a secure way that devices can connect by simply bringing them together. Right now, NFC has yet to find applications in the current smartphone market. The technology is not new, although it has yet to have any big applications. However, NFC has its importance. It simply has to be present in your smartphone if you are buying it for the long run.

2. Appropriately Large Screen

You don’t need an ultra-large screen such as the one with Galaxy Mega. You don’t even need a 5.5 inch screen as in Optimus G Pro. All you need is a 5 inch screen that fits well in your pocket, such as the one Galaxy S4 has. Anything between 4.5 and 5.2 inches is perfect for a smartphone. Anything above that goes into the phablet family and should be considered a different kind of device.

If you are buying a phablet, be prepared to use it with a little bit of difficulty than a regular smartphone. Due to this reason, Asus’s PadFone and FonePad are not quite there with the customers. For a perfect combination of devices, you could have a regular smartphone, 5 inches; a tablet, 8-10 inches; and optionally a small tablet, 7 inches. A phablet is neither there nor here, and it is difficult to get by.

As we talk about large screens, so should we about smaller screens. iPhone’s 4 inch screen and BlackBerry Z10’s 4.2 inch screen are not quite there in terms of user experience. I am not saying they are bad. They are not as perfect as HTC One’s or Galaxy S4’s. For such smaller screens, a smaller price is appropriate, but that is apparently not going to happen.

3. Battery That Lasts

Right now, LG G2 comes with a 3000 mAh battery that can last days even with that huge screen.

LG G2

Apple iPhone 5S’s battery is only around 1500 mAh, and it is nothing compared to those on the Android devices we have. The battery is not going to give more than a day of usage, and it is just inconvenient to have such a puny battery, even with a device as light and thin as iPhone.

Apple could make iPhone a little heavier by including a larger battery and still it would be one of the thinnest and lightest smartphones out there. They obviously chose not to do that. In your upcoming phone, look for a large battery that can give you more than enough backup.

4. Fingerprint Scanner

As Apple has pioneered this, fingerprint sensors should be available on all other devices in the very near future. That is the trend. It is one thing that anyone could admire about iPhone 5S. The fingerprint scanner allows perfect security, and it is also appropriately placed for the most ergonomic use.

5. Optical Image Stabilization

This is something great on your smartphone cameras. As of now, only a few devices come with it, including HTC One, Lumia 920. Other phones, such as the iPhone provide a technology to stabilize the images, but that is not built into the camera hardware itself, and hence it is not that perfect. If you are looking for a perfect anti-shake smartphone camera, OIS is worth waiting for.

Also, if you are not quite looking for front-facing camera quality, start looking. Here is the table containing the best front-facing camera smartphones.

front-facing cameras on smartphones

 

6. Large Pixel Cameras

Once we spoke about the camera technologies, where we mentioned the race for megapixel count has ended for good. Right now, Apple has also acknowledged the fact that the larger pixels, not the larger number of pixels create better images. HTC One was the first ever phone to revolutionize the large pixel size through its HTC One. One has a pixel size of nearly 2 microns each, called UltraPixels. With only 4 UltraPixels, HTC One camera gives us better images than the 8 MP cameras most other phones have.

With iPhone 5S, Apple has also gone with slightly larger pixels of 1.5 microns. That size is still not quite effective though. We want really large pixels. One of the upcoming phones that will have this is HTC One Max which will sport 5 UltraPixel camera.

Conclusion

If you are looking for amazing smartphones, there are a number of things that you need to have on them. A few technologies were discussed in our previous article here. Some of them are discussed here as well. Unless you are getting a perfect smartphone, there is no point in spending too much money.

[Image: Time]

Why Apple iPhone Business May Die Soon?

You may have read the previous post in which I mentioned what Apple as a company must do. They should have done a number of things with the iPhone to refresh the product line. However, they have released an iterative, slightly modified iPhone 5 with iPhone 5S.

It has virtually no improvement to speak about. You will have no idea how Apple is stealing your money with a substandard device, simply by looking at the new iPhone website or the presentation below.

Already you may be seeing a lot of criticism directed at Apple for being stupid about this product. Steve Jobs wouldn’t have liked this.

We have the technical specifications of iPhone 5S here, compared to iPhone 5.

Feature iPhone 5S iPhone 5C iPhone 5
Display LED IPS capacitive touch; 4 inches LED IPS capacitive touch; 4 inches LED IPS capacitive touch; 4 inches
Resolution 640×1136 (16:9); 326 ppi 640×1136 (16:9); 326 ppi 640×1136 (16:9); 326 ppi
Protection Corning Gorilla Glass Corning Gorilla Glass Corning Gorilla Glass
Storage 16/32/64 GB 16/32 GB 16/32/64 GB
Memory TBA although expected is 1 GB 1 GB 1 GB
Card slot NO NO NO
Camera 8 MP; 1.5 µm pixel size; dual LED flash for true tone 8 MP; 1.4 µm pixel size 8 MP; 1.4 µm pixel size
Video shooting 1080p HD @ 30 fps 1080p HD @ 30 fps 1080p HD @ 30 fps
Operating System iOS 7 iOS 7 iOS 6 upgradable to iOS 7
Battery 1570 mAh Li-Po 1510 mAh Li-Po 1440 mAh Li-Po
SoC Apple A7 dual core 64 bit
Apple M7 motion co-processor
Apple A6 dual core 32 bit Apple A6 dual core 32 bit
Processing power 1.7 GHz 1.3 GHz 1.3 GHz
Dimensions Height 123.8 mm Height 124.4 mm Height 123.8 mm
Width 58.6 mm Width 59.2 mm Width 58.6 mm
Depth 7.6 mm Depth 9 mm Depth 7.6 mm
Weight 112 g Weight 132 g Weight 112 g
Other features
  • Fingerprint scanner, known as touch ID
  • Siri
  • AirDrop
  • GPRS
  • EDGE
  • LTE
  • Nano-SIM
  • iCloud
  • GPS & GLONASS
  • Black/Slate, White/Silver, Gold color options
  • Siri
  • AirDrop
  • GPRS
  • EDGE
  • LTE
  • Nano-SIM
  • iCloud
  • GPS & GLONASS
  • Black/Slate, White/Silver, Gold color options
  • Siri
  • AirDrop
  • GPRS
  • EDGE
  • LTE
  • Nano-SIM
  • iCloud
  • GPS & GLONASS
  • Black/Slate, White/Silver, Gold color options

The prices of iPhone 5S and 5C are as follows.

5S: 16 GB version available for $199; 32 GB for $299; 64 GB for $399
5C: 16 GB for $99 and 32 GB for $199

Unlocked contract-free devices are priced thus:

5S: 16 GB at $649; 32 GB at $749; 64 GB at $849
5C: 16 GB at $549 and 32 GB at $649

I have never seen a bigger rip-off.

What’s In the iPhone?

The question that one should ask is this. Is iPhone the best smartphone out there that you can buy? The answer is No, it is not.

iPhone 5S in different colors

Apple iPhone used to be the best smartphone until iPhone 5 was released last year. After that, immediately enough, a number of Android devices and BlackBerry Z10 came up, and the most important and popular among them include Galaxy S4, HTC One, etc. These devices have great features and power and have managed easily to overshadow the iPhone. Since iPhone 4S, Apple has not done anything significant with the device, and it just is not the best device you can buy in the market today. It is still a great device if the price is appropriate. The current iPhone doesn’t have features to command a price over 400 dollars.

With contract, you can buy really great devices below 299 dollars, AT&T sells HTC One at only 199 dollars with 2 year contract. That phone can kick iPhone at the bottom any day. Also, there are a huge number of devices that you can check out in this page.

So, why is the iPhone costing as much? Simply because Apple has its ego and it cannot ever command a low price for its creations. In 2007, when Steve Jobs released the iPhone, it was the best smartphone you could buy in the world. It used to be that awesome on all subsequent versions and iterative updates, tagged ‘S’ for ‘Speed’—iPhone, iPhone 3G, iPhone 3GS, iPhone 4, iPhone4S, iPhone5, and now iPhone 5S. The tradition stopped at around the time when iPhone 5 was released with a small screen, processor, battery, etc., to compete with smartphones eons ahead of its time.

In 2012 and this year, we have seen such a great development with Android that iPhone can no longer stay strong without some significant innovation. New operating systems have emerged; Windows and BlackBerry still hold a very low percentage of the smartphone market. At this point, coming up with a substandard device is going to kill Apple’s credibility.

64 Bit, A Marketing Hype?

If you ask the straightforward question, whether 64 bit computing incorporated in iPhone 5S is a marketing hype or has some level of significance, the easy answer is it is just a marketing hype. It has absolutely no significance whatsoever, in the current market, that is.

Let me clarify.

Apple iPhone 5S is the first ever smartphone to introduce 64 bit computing. What about Android? Android OS, the current Jelly Bean and upcoming Kit Kat are still in 32 bit edition. You will not be seeing an Android 64 bit any time soon. Samsung has already announced an upcoming 64 bit smartphone right after Apple iPhone 5S launch.

What is 64 bit computing? In desktop computing, we started off with 8 bit systems, and then moved on to 16 bit, and then 32 bit, and now 64 bit with almost all desktop operating systems. In 2005, Microsoft upgraded the OS to 64 bit, and Apple changed the Mac OS X to 64 bit in 2009. This is an upgrade to the basic computing architecture in which the computing power can be enhanced significantly by incorporating more resources, such as RAM.

However, the catch is the applications running on the operating system should also be capable enough to take advantage of the architecture. In the current app market, and also in the foreseeable future, there is no way you will be inundated with 64-bit apps. You are going to take advantage of and use only 32 bit apps until developers have managed to create 64-bit versions.

Apple A7

In such a world, Apple’s A7 processor is not going to bring you any computing advantage. You will of course see a speed boost in loading your 32 bit regular apps because this A7 processor is 1.7 GHz dual core as compared to 1.3 GHz A6 on iPhone 5. However, the Android competitions, HTC One with Snapdragon 600, LG G2 with Snapdragon 800, Galaxy S4 with Exynos, will continue to overwhelm you in performance. There is no way Apple iPhone 5S is going to match the performance benchmarks of those devices.

Also, Android is soon going to upgrade to 64-bit computing in the very near future. In such a time, what Phil Schiller said about the architecture is mindless marketing gimmick at best.

Other Stuff

Apple has the other stuff on the iPhone, including the iPhone’s touch ID sensor. It is a clever implementation of fingerprint security. It is one feature that is worth bragging about. It makes the device be tied to your bioinformatics, making it ultra-secure. And they have implemented it perfectly too, by putting it right behind the home button at the bottom of the phone. This is something that we will get to see on upcoming Android devices.

Camera on iPhone 5S is another thing that they bragged about in the keynote, given below.

The camera in fact is not that advanced as compared to the shooters on any other device, such as HTC One or Galaxy S4. The camera uses the larger pixel concept revolutionized by HTC One. iPhone 5S camera uses 1.5 µm pixels, while iPhone 5 has pixels as large as 1.4 microns. HTC One is still the king in pixel size with nearly 2 micron pixels.

With other major features, including Optical Image Stabilization, HTC One’s camera is far superior than iPhone 5S’s. Also, it has to be mentioned that the best camera in the market today has 41 megapixels. It belongs to Nokia 1020. Other devices, Lumia 925, 920, etc., also have better cameras than the existing iPhone 5. iPhone 5S does not improve a lot on the camera side, although Apple makes you believe it does.

One thing that I have to mention is the dual LEDs on iPhone 5S camera that help in maintaining proper lighting on poorly lit scenes. It is a perfect improvement over iPhone 5 camera. It does indeed help in making the images better when the LED flash option is turned on.

iPhone 5S camera flash

Another improvement is the new processor supplement known as motion co-processor, M7. It is also a clever way iPhone 5S can measure and adapt to motion. This co-processor is a weak supplement to the A7 chip that measures just the motion data, from such sensors as the gyroscope, accelerometer, and compass. Since these sensors are controlled by M7, A7 is not engaged to rotate the display and measure the distance traveled when running. This helps you run fitness apps better on iPhone 5S.

Conclusion

Other than a few minor improvements, Apple has done nothing with iPhone to be able to command a large price tag. In essence, it is a substandard phone by today’s standards, and it deserves no attention from the consumers. This is a faltering step by the company, and if it doesn’t remedy immediately by bringing out an innovative device sooner, Apple’s iPhone business may soon be in jeopardy.